Kate Spade – Whimsical Words by Design
September 12, 2010
“Whimsy!” One of my favourite words and almost always accompanied by an exclamation mark. It begs for it. A whimsical turn of phrase can be utterly delightful and cheer one’s day considerably. Deborah Lloyd and the designers at Kate Spade are on to this. Known for being “graceful and exuberant”, “witty and playful” the brand has incorporated evocative expressions into the customer’s experience. Easing the significant pain of the price tag one will find a little bit of flirtation in the phrases printed on the tags in bouncy italics. The following are some sample messages:
“She tucked her coral lipstick away and floated back to the party.”
“Occasionally she dreams of Italy. She dreams of cheese shops, persnickety Fiats, and very fine leather goods.”
“Share your last piece of gum.” “Read the classics.”
“She had cocktail in hand and confetti in her hair.”
Stitched on a ribbon in the waistline of a pair of trousers: “He went to the tailor to buy her some pants and when he returned she had shipped off to France.”
On a package of replacement buttons: “button up, sugar cup” and in a display window, a very simple but telling: “beguiling”
Inside a range of bangles are the words: “Make a day of it!”… “Play hooky” … “Smile at a stranger”… “Give it a whirl!” … “Daydream”
Ok so I know you’re thinking words, words, words … what about books Bedside Table Book Lady?
Such obvious lovers of words couldn’t possibly avoid including books in the designs they create now, could they? Admire these literary-themed lovelies – they’re clutch purses!
One of my favourite gifts to give, and to have received, is one (or all) of the Kate Spade books – Occasions, Style, and Manners. Filled with gorgeous watercolour illustrations by Canadian, Virginia Johnson and cheerful and informative commentary throughout.
Need motivation to convert to an e-reader? How about these covers by Kate Spade for the Barnes and Noble “Nook” ? The pink one has “She kept her nose in a book …” inscribed on the front cover ” … and her head in the clouds” on the back cover.
Keep your eye out for snippets of whimsy wherever you go. Bookish whimsy? Even better!